Ruyan Electronic Cigarette

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Contents

Manufacturers

Beijing SBT Ruyan Technologies and Development a subsidiary of Ruyan Group Holding LTD.

Ruyan will be sold the through Prime time in America Click here to read article June 11, 2010 Prime Time International

Description

Ruyan is a electronic, nicotine device resembling a cigarette, cigar or pipe. The complete Ruyan system consists of a battery, an atomizer, and a cartridge, which contains nicotine, water and propylene glycol. By using the battery to make electronic heat, the atomizer device vaporizes the liquid nicotine within the cartridge into an inhalable mist.[1]The CEO of Ruyan Holding and also the inventor, Hok Lik is one of a few who hold Worldwide patents for Electronic cigarettes. However, the Ruyan Company sells the e-cigarette's product license to various trading companies and small independent dealers. The purchaser of the license may place their own logo on the e-cigarette, making it seem as if there are many different electronic cigarette products.

Claims

  • The Ruyan Electronic Cigarette contains no tar, or carbon monoxide;[1]Ruyan products do not cause cancer.[1]
  • It is more economical than conventional cigarettes.[1]
  • Electronic Smoking Systems do not age the skin or cause blockage to veins.[1]
  • Smoking is permitted in public places,[1]and E-Cigarettes do not produce second-hand smoke that could harm family members and pollute the environment.[1]
  • Disgusting smoking attributes like the smell of tobacco, yellowing fingers and discolored teeth are no more.[1]
  • Ruyan products are reusable, so it's better for the environment and there is no waste of cigarettes butts on the street.[1]
  • This Product does not use combustion, produces no smoke,[1] and is flameless, so there is no risk of burn spots or fire.[1]

Product Design Features

  • Uses a rechargeable 3.7 V lithium battery to activate a unit which transfers heat to a propylene glycol gel cartridge containing nicotine
  • The battery, heater and gel cartridge are placed within a slender plastic tube, resembling a large cigar in shape and size
  • The cartridge is replaced by the user when the nicotine has been depleted
  • Similar to NJoy (See pages 39-40)[1]


Images

Media

Ruyan Tobacco Free Cigarette on Youtube

Publication

Industry Document

Links

Market Testing

  • Introduced in late 2007 in China, Turkey and Austria
  • Further marketing in EU countries is expected

Advertising and Selling Messages

  • The product has been promoted via the web and media releases
  • Information for users suggests a nicotine effect: ”It can stimulate the smoker and satisfy smoking addiction,” as well as its benefit as a cessation aid: “Ruyan can replace the traditional cigarette for people determined to quit smoking … to realize painless smoke abstention.”
  • Online marketing also emphasizes reduced cost compared to conventional cigarettes

Packaging

  • The e-cigarette comes in a kit, which contains one e-cigarette unit, a battery charger, batteries and extra nicotine cartridges

Use and the Consumer

  • Introduced in 2007
  • 65% of Ruyen China accounts for sales

Smoke Emissions and Human Use

  • The product exists in versions with varied nicotine levels per cartridge: 16 mg, 11 mg, 6 mg and 0 mg. Each cartridge contains about 300 puffs. Research conducted at New Zealand’s ESR (Environmental Science & Research) has suggested that corresponding nicotine yields are 0.8, 0.6, 0.3 and 0.0 mg per 15 puffs, respectively. A conventional cigarette would yield approximately 8-10 puffs, depending on puffing style
  • Topography: not yet conducted or not available
  • Human exposure: not yet conducted or not available

Toxicity and Exposure Analyses

  • Ames method in vitro: not yet conducted or not available
  • In vivo MSP: not yet conducted or not available
  • Animal exposure: not yet conducted or not yet available

Legal Compliance

  • Not sold in the United States

Community Response

  • No known organized community campaigns

Patent

Notes

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