Virginia Slims Superslims / Virginia Slims Duo

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Virgina Slims Superslims




Contents

Manufacturer

Philip Morris USA
Philip Morris, USA
Altria

Description

Virginia Slims Super Slims Purse Packs will introduce a smaller in diameter cigarette in a pink; sleek rectangular package with square ends. Virginia Slims Super Slims Ultra Lights and Virginia Slims Super Slims Lights will be offered in the purse packs, each pack contains 20 cigarettes. [1]

In 2006 Virginia Slims introduced the split pack trend in Japan, making the purse pack two ten count packs out of one for women to carry in small purses. However, these packs held ten standard slim cigarettes, rather than the twenty Superslims of the packs above.[1]

Claims

  • Unique appeal
  • Smaller diameter than regular cigarettes

Images

Media

Publications

Industry Documents

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Patents

Notes

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